Why do we buy a shirt for girls with a purple unicorn and a glittering rainbow? And why do we buy a shirt with a car or a rocket on it in darker colors - for a boy? Because we all have a gender bias - at least to a certain extent.
So let's challenge our kids! And empower girls and boys to become whatever they want to be - before they develop gender stereotypes for themselves, what usually happens at the age around five years.
That's why I'm a strong supporter of Eva's mission to create a world where every human being can unfold his or her true potential. Without judging. Without saying: "Oh babe, that's only for girls." Or "That's only for the boys". Our kids deserve a big, great world, that they can explore together with us.
Top 5 Leader🇨🇭2020 Handelszeitung
Founder & Media Entrepreneur | Network Expert & Board Member
In childhood, the enthusiasm for technology is equally strong in boys AND girls. Later it decreases in girls and is at its lowest point at 15/16. At a time, when the essential course for the later career choice is set.
As the Head of Marketing and Communications of an innovation service provider, as a board member of #TheNewITGirls, and as the mom of a smart and bright five-year-old, this affects me threefold because it means one thing: we are educating girls away from this love instead of encouraging it.
An essential part of it is the social pigeonholing that is transported from childhood through the fashion industry - dinos and space motifs are found in the boy's department, they don't exist in the girl's department. In the girl's world they don't exist and are thus hidden from the very beginning. I am grateful to Eva that she has taken this up and shows that it can be done differently!