About Mint Girls

Mint Girls is a brand dedicated to empowering girls and help them have all options open to them.

We produce sustainable clothes for girls that love science, spaceships, trucks, robots and more. Because who doesn't love that?

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Our Story

Everyone who bought clothes for kids has been there: you go to a clothing store and there are the girls' clothes, all pink and glittery and full of unicorns and fairies. On the other side the boys: blue and grey, with dinosaurs, robots, and cars. But what do you do when you have a little girl that likes cars or astronauts? You shouldn’t need to go to the boys section, there should be options for girls, too!

I have found myself in exactly that situation and got increasingly frustrated. Why couldn’t I find clothing for my two young and smart girls (yes, that is a very objective view) that love spaceships and trucks? Why were those designs only available for boys? That’s when I decided to take action.

 

Gender stereotypes are ingrained into us already at a very young age. Toys, books, clothes... Boys learn that science and technology is for them, while girls only get princesses and fairies. This way we teach girls to hold back in their interest for science, technology, engineering and mathematics, because it’s not meant for them.

So we decided to do something about it and develop a clothing line for girls that love spaceships, trucks and robots. We need to show girls that everything is possible, that nothing is out of their reach and their future is in their own hands.

 

Eva

Founder of Mint Girls

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Featured publications

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